Viveat Susan Pinto And Sharmistha Mukherjee

Stories by Viveat Susan Pinto And Sharmistha Mukherjee

Summer heats up with ITC's entry into juices

Summer heats up with ITC's entry into juices

Rediff.com   22 Apr 2015

ITC wasted no time in capitalising on its new acquisition.

'HUL doesn't believe in cheque-signing philanthropy'

'HUL doesn't believe in cheque-signing philanthropy'

Rediff.com   17 Apr 2015

An interview with HUL's managing director and CEO Sanjiv Mehta.

Marketers admit to their digital fears

Marketers admit to their digital fears

Rediff.com   10 Apr 2015

It is imperative to invest in real time marketing, even at double speed.

Waiting for a good pay hike? You will be disappointed

Waiting for a good pay hike? You will be disappointed

Rediff.com   4 Apr 2015

Infotech will see a mixed appraisal season.

How Mondelez plans to take on Nestle

How Mondelez plans to take on Nestle

Rediff.com   31 Mar 2015

The global snacking powerhouse, has roped in a brand ambassador for Perk.

India's ouster from World Cup puts a dampener on ad enthusiasm

India's ouster from World Cup puts a dampener on ad enthusiasm

Rediff.com   27 Mar 2015

India lost by 95 runs to Australia.

40 years ago and now: Not just germs, Dettol fights rivals too

40 years ago and now: Not just germs, Dettol fights rivals too

Rediff.com   13 Mar 2015

Dettol came to India in 1932.

News channels double ad rates for Budget coverage

News channels double ad rates for Budget coverage

Rediff.com   27 Feb 2015

Ad rates on regular days are less than half, media planners said.

The young scions who are set to transform Videocon

The young scions who are set to transform Videocon

Rediff.com   20 Feb 2015

Videocon launched an app-powered air conditioner.

After Google, Wagh Bakri attempts ad roadblock on Republic Day

After Google, Wagh Bakri attempts ad roadblock on Republic Day

Rediff.com   24 Jan 2015

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels.

India Inc taking baby steps to a 'young' brass

India Inc taking baby steps to a 'young' brass

Rediff.com   14 Jan 2015

Age and experience not less relevant but firms are gradually moving towards younger leadership teams

2015 may be a year of deal making for FMCG sector

2015 may be a year of deal making for FMCG sector

Rediff.com   11 Jan 2015

@015 may be a good year for FMCG firms.

Thorny path awaits SpiceJet's rescue man Ajay Singh

Thorny path awaits SpiceJet's rescue man Ajay Singh

Rediff.com   30 Dec 2014

Ajay Singh is trying hard to turnaround SpiceJet.

REVEALED! How Vistara plans to take on the skies

REVEALED! How Vistara plans to take on the skies

Rediff.com   23 Dec 2014

'India is a high-cost market but that is man-made. The government can change that with a stroke of the pen.'

SpiceJet in talks with two US-based private equity firms

SpiceJet in talks with two US-based private equity firms

Rediff.com   23 Dec 2014

Earlier, PE firms such as Goldman Sachs and Indigo Partners had evinced interest in the Indian aviation market.

SpiceJet limps back, bets on discounts and a white knight

SpiceJet limps back, bets on discounts and a white knight

Rediff.com   19 Dec 2014

Ministry sources say investors are looking at pumping in around Rs 1,100 crore

Crisis averted at SpiceJet as Maran promises to clear Rs 200 cr dues

Crisis averted at SpiceJet as Maran promises to clear Rs 200 cr dues

Rediff.com   16 Dec 2014

The airline not to be put on cash and carry mode

Reviving Noida airport project could ruffle Delhi's feathers

Reviving Noida airport project could ruffle Delhi's feathers

Rediff.com   10 Dec 2014

An airport in Noida could lead to higher user fees and diversion of traffic from Delhi, which has huge unused capacity.

More trouble for SpiceJet: DGCA might issue showcause notice

More trouble for SpiceJet: DGCA might issue showcause notice

Rediff.com   9 Dec 2014

DGCA sources pegged SpiceJet's total dues at Rs 1,600 crore (Rs 16 billion), which the airline owes lessors, vendors, income-tax department and airport operators.

Battles over biscuits: The winners and losers

Battles over biscuits: The winners and losers

Rediff.com   9 Dec 2014

Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.